Aktuelles und Allgemeines über uns

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Die Marke Wunderhex startet mit einem umfassenden Online-Relaunch in die nächste Entwicklungsphase. Unter www.wunderhex.eu erwartet Kundinnen und Kunden ab sofort eine moderne Website mit verbessertem Einkaufserlebnis, neuen Kategorien und einer noch übersichtlicheren Präsentation des vielfältigen Sortiments.

Wunderhex steht für besondere Produkte mit Charakter – von handgemachten Duftseifen über Badeprodukte und Geschenkideen bis hin zu Kaffee, Tee, Räucherwerk und ausgewählten Kosmetikartikeln. Die neue Website wurde entwickelt, um Besucherinnen und Besuchern einen schnelleren, intuitiveren und inspirierenderen Zugang zur Produktwelt von Wunderhex zu ermöglichen.

Das bietet die neue Website

Neue und übersichtlichere Kategorien

Verbesserte Darstellung auf Smartphone, Tablet und PC

Kundenbewertungen direkt auf der Startseite

Blog- und Magazinbereich mit Neuigkeiten und Hintergrundgeschichten

Präsentation von Neuzugängen und aktuellen Highlights

Optimierte Navigation und Produktsuche

Sicheres Einkaufserlebnis

Gratisversand ab 39 Euro Bestellwert

Mit dem Relaunch möchte Wunderhex nicht nur den Einkauf vereinfachen, sondern auch die Geschichte hinter der Marke stärker sichtbar machen. Besucher erhalten Einblicke in neue Produkte, Inspirationen für Geschenke sowie Informationen rund um die Welt von Wunderhex.

Eine Marke mit Persönlichkeit

Hinter Wunderhex steht Unternehmerin Katarzyna Macalik, die mit viel Leidenschaft und Kreativität eine Marke aufgebaut hat, die sich bewusst von austauschbaren Massenangeboten abhebt. Ziel ist es, besondere Produkte zu einem fairen Preis-Leistungs-Verhältnis anzubieten und gleichzeitig ein Einkaufserlebnis zu schaffen, das Freude bereitet.

„Mit der neuen Website möchten wir unseren Kundinnen und Kunden einen Ort bieten, an dem sie stöbern, entdecken und sich inspirieren lassen können. Die neue Plattform spiegelt unsere Entwicklung der letzten Jahre wider und schafft die Grundlage für viele weitere spannende Projekte und Produktneuheiten“, erklärt Katarzyna Macalik.

Über Wunderhex

Wunderhex ist ein österreichisches Familienunternehmen mit einem vielseitigen Sortiment aus Seifen, Badeprodukten, Geschenksets, Kaffee, Tee, Räucherwerk, Kosmetik und saisonalen Spezialitäten. Die Marke verbindet Kreativität, Qualität und Freude am Schenken zu einem einzigartigen Einkaufserlebnis.

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Kaffeesatz ist viel zu schade für den Müll – 7 nachhaltige Ideen für Ihren Kaffeealltag

Eine gute Tasse Kaffee schenkt uns Momente der Ruhe, Genuss und kleine Auszeiten vom Alltag. Doch was passiert nach dem letzten Schluck?

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7 nachhaltige Ideen für Kaffeesatz – viel zu schade für den Müll

"}}},{"pageId":"blog_post-101372228-CjBTMM","title":"Blogbeitrag","urlPath":"/blog/post-3","visible":true,"visibleHeader":true,"visibleFooter":true,"visibleAnnouncementBar":true,"indexed":true,"tileIds":["blog-post-intro-yY38Uh","blog-text-X4LHRv","blog-post-footer-p285uH","media-list-FBVF2u"],"createdTimestamp":1782051691397,"meta":{"blogPostMeta":{"author":"rm","description":"

Kaffee ist mehr als Koffein. Entdecken Sie, warum Kaffeerituale den Alltag entschleunigen und warum Genussmomente so wertvoll sind. ☕✨

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In einer Zeit, in der Konsumentinnen und Konsumenten immer stärker auf Herkunft, Nachhaltigkeit und faire Produktionsbedingungen achten, gewinnen die Werte hinter einer Marke zunehmend an Bedeutung. Für Wunderhex bedeutet Qualität nicht nur hochwertige Produkte, sondern auch Verantwortung gegenüber Mensch, Umwelt und zukünftigen Generationen. Genau deshalb verbindet die neue Partnerschaft mit Bio Seasons weit mehr als Naturkosmetik – sie vereint gemeinsame Werte, nachhaltiges Denken und die Überzeugung, dass faires Handeln bereits beim Ursprung der Inhaltsstoffe beginnt..

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Wien, Juli 2026 – Bei Wunderhex beginnt eine neue Ära. Bis Ende 2026 werden die Eigenprodukte der Marke Schritt für Schritt in einem völlig neu gestalteten Erscheinungsbild präsentiert. Ziel des Redesigns ist eine klare Harmonisierung der Produktlinien, ein höherer Wiedererkennungswert und eine stärkere Verbindung zu den Wurzeln unseres Unternehmens.

Warum ein neues Design?

In den vergangenen Jahren ist das Sortiment von Wunderhex stetig gewachsen. Mit handgemachten Seifen, Naturkosmetik, Kaffee, Tee und Geschenkideen entstand eine vielfältige Produktwelt. Nun ist der richtige Zeitpunkt gekommen, dieser Vielfalt auch eine einheitliche gestalterische Identität zu geben.

Das neue Design schafft eine klare Orientierung und macht auf den ersten Blick sichtbar, welche Produkte zu welcher Markenwelt gehören.

Zurück zu den Wurzeln

Die neue Gestaltung der Wunderhex-Produkte orientiert sich am Alt Wiener Jugendstil – einer Epoche, die Eleganz, Kunst und Handwerk miteinander verband.

Doch das Design erzählt mehr als nur Geschichte. Es verbindet:

das historische Wien,

die Mystik alter Sagen und Legenden,

den Forschergeist vergangener Jahrhunderte,

die Verbindung von Wissenschaft und Natur,

Tradition und moderne Ideen.

Wunderhex versteht sich als Brücke zwischen bewährtem Wissen und neuen Inspirationen. Diese Philosophie soll künftig auf jedem Produkt sichtbar werden.

Drei Markenwelten – klar voneinander getrennt

Mit dem Redesign werden die Produktlinien künftig noch deutlicher voneinander abgegrenzt:

Die Wiener Wunderhex

Unsere Eigenmarke erhält ein vollständig neues Erscheinungsbild im Stil des Alt Wiener Jugendstils. Ornamentik, historische Illustrationen und warme Farben schaffen eine unverwechselbare Markenwelt.

Born to Bio

Die beliebte französische Naturkosmetik bleibt bewusst im modernen, frischen Design bestehen und behält damit ihren internationalen Markenauftritt.

Kaiserin Katarzyna

Unsere Kaffee- und Teelinie setzt weiterhin auf ihren eleganten historischen Stil rund um Kaiserin Katarzyna und steht für Genuss, Qualität und traditionelle Kaffeekultur.

Schrittweise Umstellung bis Ende 2026

Die Umstellung erfolgt bewusst nicht auf einmal. Bereits jetzt werden die ersten Produkte im neuen Design erscheinen. Bis Ende 2026 werden nach und nach sämtliche Eigenprodukte der Wunderhex-Marke auf das neue Erscheinungsbild umgestellt.

So können bestehende Produkte nachhaltig weiterverkauft werden, während gleichzeitig die neue Markenwelt wächst.

Mehr als ein neues Etikett

Das Redesign ist weit mehr als eine optische Veränderung. Es ist ein klares Bekenntnis zu den Werten von Wunderhex:

Geschichte bewahren. Ideen neu entdecken. Tradition mit Innovation verbinden.

Mit dem neuen Erscheinungsbild möchten wir unsere Begeisterung für historische Handwerkskunst, natürliche Produkte und außergewöhnliche Genussmomente noch stärker zum Ausdruck bringen.

Wir freuen uns darauf, Euch in den kommenden Monaten Schritt für Schritt in die neue Welt von Wunderhex mitzunehmen. ✨

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Wunderhex startet Redesign der Eigenmarke – Eine Reise zurück zu unseren Wurzeln

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